Bergen, 6th September 2020 – A clean-up campaign at Nordre Rotøyna is organised by Clean Shores together with organisations In The Same Boat Vestland (supported by Agenda Vestlandet Foundation, created by the Norwegian bank, Sparebanken Vest), Naturvernforbundet, Keep Norway Clean, Bergen Og Omland Friluftsråd, Redningsselskap and many more.
The special occasion invited Prime Minister Erna Solberg and Ogoori, a Norwegian ocean impact company that supplies traceable ocean plastic, to the cove to cleanup and start a dialogue around the plastic objects found there, as well as on Norway’s recent poor performance on circularity rate at 2.4%, below the global average at 8.6%. The finding is found in the Circularity Report 2020 published by The Circularity Gap Reporting Initiative, an initiative of Circle Economy, an impact organisation dedicated to accelerating the transition to the circular economy.
Ope is a cleantech furniture company, that focuses on building sustainable products and services at the intersection of work and private life. Ope, together with Vestre and environmental activist, Rune Gaasø, founded Ogoori in 2019 pursuing their goal of turning Ope’s business regenerative. Ope plans to incorporate this ocean plastic collected along the Norwegian coastline into their design products, whilst also pushing the industrial value chain for plastic to become more circular.
Both In The Same Boat and Ogoori are supported by Agenda Vestlandet Foundation, where their purpose is to promote sustainable projects within two main pillars, «Sustainable sea» and «green conversion», that will contribute to the business development in western Norway. They also help to accelerate ocean plastic cleanups and build the Regenerative Circular Value Chain. Siren Sundland, Chairperson of Agenda Vestland has also joined the cleanup crew.
Larissa Slottet, CEO of Ogoori joined in on the cleanup action and got to hand over a jar of plastic granulate to the Prime Minister Erna Solberg. The jar contains 0.17kg of 100% ownerless marine plastic granulate originated from the beaches of Lofoten, Finnmark and Helgeland, and picked up by In The Same Boat cleanup crew in 2019. The plastic granulate is produced at NOPREC and registered on Empower plastic blockchain system. Prime Minister Erna Solberg will hold onto the jar of granulate until Ogoori are ready to include it in design objects.
Blockchain technology ensures that the origin of ocean plastic is traceable and transparent. Information of the materials is stored on the blockchain app all the way from the collection point via recycling, production and use phase, as well as through future use cycles of the ocean plastic products.
Norway has a long way to go to reach a circular society, but the event today demonstrates the power of collaboration between organisations and initiatives to bring about the Regenerative Circular Value Chain for the plastic industry in Norway. Ogoori and their partners are ready to create the new plastic circular economy that Norway desperately needs.
Ope is a cleantech furniture company, that focuses on building sustainable products and services at the intersection of work and private life. Ope aims to recreate a system that harmonises the interaction between industrial activities and the natural ecosystem by providing sustainable products and services, designed for the circular economy. This will open an opportunity to change people’s habit of consumption and leading them to protect the environment. In 2019, Ope, together with Vestre and an environmental activist, Rune Gaasø, founded Ogoori, a Norwegian ocean impact company that supplies traceable ocean plastic. Ope plans to incorporate this ocean plastic collected along the Norwegian coastline into their design products, whilst also pushing the industrial value chain for plastic to become more circular.
Lars Urheim, CEO and Co-Founder.