Ope’s Focus Tool Made of Ocean Plastic and Discarded Wood

Focus Tool and Design object from 100% reclaimed materials.
 

Press Release October 14th 2020

Ope’s Focus Tool Made of Ocean Plastic and Discarded Wood 

Norwegian design company Ope launches its new product, Ope Petrel, a focus tool for the hybrid workplace, made from 100% closed loop marine plastic and reclaimed wood. With Ope Petrel, the company aims to redraw the line between work and private life, to create a better and more productive work environment for home office workers.  

Anchor your focus and communicate it through Ope Petrel

 

Ope Petrel is a beautifully designed office tool that lets you consciously open and close the workday, build and support healthy work habits, and non-verbally communicate to others your state of mind and availability. 

The digital work lifestyle has blurred the boundaries between work and private. Work extends into people’s homes, and private distractions break up and extend the workday. As new habits form and settle, they become harder to break out of. Even though we enjoy the freedom offered by our digital tools, the merge of work and private life create stress and wear our relationships down 

Strangely, while working from home, communication with our nearest become more difficult. Our bodies might be present at home, but our minds are at work. In this state we lack tools for communication with people around us. Out of frustration we might turn to distancing from or even get angry towards our dearest to solve the immediate situation. 

“During the design process, I came to realize that Petrel, purely by existing in people’s lives, would facilitate conversations that are fundamental for healthy relationships. Through active use, it gives us a agreed upon and non-verbal language when situations of overlapping interest occur,” says Creative Director and Designer of Ope, Eirik Helgesen. 

Show that you are available for those around you – Ope Petrel

The coronavirus pandemic has accelerated the remote workplace lifestyle and increased the friction between people at their own homes that now has become their office space. 

In our time we have a tendency to turn to digital tools for any issue related to communication or managing our work and private life. But humans are not digital by nature, and our natural tools like expressing and interpreting emotions are far richer than what can be digitized. It was natural to use these tools and investigate the analogue universe of form, association and meaning for our solutions to the challenges of the digital age, says Co-founder, designer and CEO of Ope, Lars Urheim. 

Petrel is a completely analog tool that rebuilds the patterns of focus and presence in our work and in our private lives. By positioning the drop shaped wooden handle of the tool, one can anchor one’s own focus, while communicating availability non-verbally to others 

Ope Petrel is in deed innovative, but not only for its functionality. It is a “born circular” product, entirely made from reclaimed materials, and offered in a service model to businesses and organizations, ensuring a completely waste free, closed loop, regenerative value chain. The base of the tool will be the world’s first product made from reclaimed marine plastic offered in a ‘Material as a Service model.  Not only is the component made from 100% reclaimed marine plastic, but the model continually finances more clean-ups in the name of the customer. The regenerative-circular value chain itself is an innovation of Ope and the collaboration project “From Beach to Boardroom” funded by the Norwegian Retailers’ Environmental fund. 

The service offering that includes the object itself, is the result of a partnership between Ope and Ogoori, daughter company of Ope and Vestre, to beat ocean plastic pollution and pushing for a circular economy where waste can find value again. Norway is a circularity novice, with as little as 2.4% of country’s economy being circular. Still, through Ope Petrel, Norwegian Design paves the way for a new circular paradigm, where economic value creation runs hand in hand with cleaning up nature. 

Petrel also demonstrates that owner-less marine plastic is usable and that should be stored in objects to avoid further harm to the environment. In order to safeguard that this plastic does not enter into nature again, it is locked in objects in a rental model and tracked using blockchain technology. In this way, individuals and companies can take environmental responsibility through value chain collaboration, and cut the waste to zero in the process.  

Zero waste initiatives from the industry is really needed. It is estimated that an overwhelming 8 million tonnes of plastic still end up in the world’s ocean every year, and approximately 65 kg of new furniture is purchased by a person per year in Norway. A study has shown that half of over 10 000 tonnes of micro plastic from Norway end up in the ocean each year. Most of this micro plastic come from car tires, paint, rubber granules from artificial turf and textiles.  

 Inspiration for the design and name comes from seabirds, and the base made of owner-less plastic hints to the fact that researchers find plastic in nearly all the bodies of seabirds they examine. The name, Petrel, was inspired from a study by Denmark’s environmental protection agency that was discovered by designer Eirik Høvik Helgesen. The study revealed that more than 95 percent of northern petrels that were found dead off the Danish coast had plastic in their stomachs. The petrel, a seabird, generally hunt for food on the surface of the sea and so are susceptible to ingesting plastic floating on the surface.  

Ope’s vision is to see a world where there is a more balanced co-existence between humans, objects and nature. Ope aims to recreate a system that harmonizes the interaction between industrial activities and the natural ecosystem by providing sustainable products and services, designed for the circular economy. This will open an opportunity to change people’s habit of consumption and leading them to protect the environment.   

 Pre-order can be made on our website: www.ope.eco/petrel  

Close the workday or take a break, anchor and communicate it through Ope Petrel

 

Bio of the co-founders 

 Lars Urheim, Co-founder and CEO 

Lars earned his Bachelor of Arts and Master’s degrees in Interior and Furniture Design from the Bergen National Academy of the Arts. A true entrepreneurial spirit, he thrives under the pressure of creating new solutions to current challenges. Urheim is the inventor of three patented technologies, and have led Opes innovation projects related to regenerative business and circular economy. 

 Eirik Helgesen, Co-founder and Designer 

Eirik graduated from Bergen National Academy of Arts, specializing in Interior and Furniture Design in 2007. In in 2012, Eirik received his masters in Design Product from the Royal College of Art (RCA) in London. Eirik is responsible for visual representation and in-house product design projects. 

 

About Ope  

Ope is a cleantech furniture company, that focuses on building sustainable products and services at the intersection of work and private life. Ope aims to recreate a system that harmonizes the interaction between industrial activities and the natural ecosystem by providing sustainable products and services, designed for the circular economy. This will open an opportunity to change people’s habit of consumption and leading them to protect the environment. In 2019, Ope, together with Vestre and an environmental activist, Rune Gaasø, founded Ogoori, a Norwegian ocean impact company that supplies traceable ocean plastic. Ope plans to incorporate this ocean plastic collected along the Norwegian coastline into their design products, whilst also pushing the industrial value chain for plastic to become more circular.   

Contact details: 

Lars Urheim, CEO

Email: lars@ope.eco

Ka Man Mak, Communications Manager

Email: kaman@ope.eco

Phone:

+47 400 99 899

Ope’s Circular Design for SHE Conference

Ope was asked by SHE Conference to furnish the stage using our sustainable and reusable modular system. The system allows for a great variety of options, as it is designed for redesign and adaptability.

The theme that was chosen for the SHE Conference is called “Transformation”. Ope framed the sofa so that speakers like Gro Harlem Brundtland, Kristin Skogen Lund and Berit Svendsen could have a more intimate chat, and to reflect the theme. On-site adaptations to match the conference needs was an easy fix as the system allows for last-minute creative fancies and design modifications.

Ope continuously pushes the boundaries of circular economy, and now offers a furniture system exclusively on a “Furniture as a Service” model for the B2B market. But that is just the beginning. Ope has joined forces with their partner, Vestre to launch Ogoori, a company that offers plastics that is 100% ownerless marine waste on a ‘Material as a Service’ model.

Our goal is not just closing the loop, but to clean the planet, and store all the lost plastics in human objects forever.

Why was Ope at SHE Conference? Ope has always focused on circular design, and leverage diversity and female leadership within our field.

Could you think of using our circular designs for your home, office space or anywhere? Simply hit us an email at eirik@opework.com.

Photos below show how the Ope modules are showcased at the SHE Conference’s main stage and exhibits.

Designers thoughts..

“We have through our own experiences, education and work learned how limiting and inflexible objects can be. In order to address this and give everyone the opportunity to create inspiring space, we developed the Ope™ modular furniture system.”

Eirik Helgesen and Lars Urheim, Designers of Ope™

Ope™ is built on the vision of providing the opportunity to create

The acceptance in today’s society to dispose of a product, when it is not fit for purpose any longer, lies at the heart of Ope™.  Influenced by the modern Scandinavian lifestyle, we have set out to create a timeless furniture system to address demands for sustainability, flexibility and individuality.

Based on four basic components, the form & function of a piece is decided by the owner.  The Ope™ system can be expanded in three dimensions allowing for endless possibilities whether that is to create simple storage units for the home, room dividers in an office environment or sculptural structures in public spaces. It all starts with the Ope™ connector and the rest is up to you.

Over time the system can be reconfigured and rebuilt as needs change to accommodate a different or expanded purpose.  This provides everyone from individuals, interior designers and architects with the freedom to define and redefine spaces through their furnishing.

Ope™ solves the needs of today as well as tomorrow.


Lars Urheim
Managing Director & Co-Founder

Lars Urheim cofounded Ope AS in 2011 and serves as Managing Director. In this role, Urheim oversees strategy and day-to-day operations of Ope™, an innovative Scandinavian shelving company that challenges the idea that furniture must be a static object.

Urheim has extensive experience in designing pieces for office, retail and leisure spaces, having started his design career renovating houses and working as a carpenter and property developer. Urheim also cofounded TRØKK16, a design collective with three other designers, now still active as a design duo. Urheim was the cofounder of IPI AS and inventor of its patented technical solution. Prior to joining IPI AS, he was dedicated to the development of an automated drawing system for auditorium seating solutions as well as standardized furniture architecture at Skeie Møbelfabrikk AS. From there, Urheim cofounded Fludo, where he was the co-inventor of a user centred navigation software for e-commerce.

As a designer, Urheim has won awards due to his focus on sustainable and environmentally conscious solutions. A true entrepreneurial spirit, he thrives under the pressure of creating new solutions to current challenges. Urheim is the inventor of three patented technologies.

Urheim earned his Bachelor of Arts and Master’s degrees in Interior and Furniture Design from the Bergen National Academy of the Arts. He and his family reside in Stavanger, Norway.


Eirik Høvik Helgesen
Creative Director & Co-Founder

Eirik Helgesen is the Creative Director for Ope AS, an innovative shelving company, which he co-founded in 2011.  In his role, Eirik is responsible for visual representation and in-house custom design.

Before he started his career as a furniture designer, Eirik spent a year with the Royal Norwegian Naval Academy. He graduated from Bergen National Academy of Arts, specializing in Interior and Furniture Design in 2007. During his time at the Bergen National Academy of Arts, Eirik also worked at Myhr Industrial, where he assisted in the design and production furniture and product prototypes. Upon graduating, he started working at the Scandinavian design company, Bolia, while simultaneously founding TRØKK16, a design collective with three other designers. Then, in 2012, Eirik received his masters in Design Product from the Royal College of Art (RCA) in London. In addition to his studies and multiple professional endeavours, Eirik launched his own design company where he designed concepts, objects and interiors for organizations, including the Ministry of Foreign Affairs in Denmark and the World Business Summit on Climate Change.

Eirik has been a semi-professional cyclist, peddling throughout Spain, Belgium and Norway. Eirik also has a love for travel and recently visited Cambodia, Thailand and Vietnam.


Photo by Tove Lise Mossestad